VIEW CAMPAIGN LAYOUT

We worked with AMV-BBDO to produce the whole interactive side for Guinness Tipping and I must say that this presentation illustrates to the vastness of the campaign. A project can potentially be so large that a single slide cannot do it justice. We built everything that was internet related on this.

LAUNCH

Allow me to say that as much heart ache and pain doing these banners brought, this is one of the most amazing feats me and my team have ever accomplished in banner….dom. Props goes out to my friend and coworker Steve Cucinotta for soldiering thru this. I managed, oversaw, and did some portions of this project, but Steve really stepped up his game in taking the reigns on this one. I don’t know anyone with as much heart and hunger to learn and grow in Interactive than Steve. I am honored to have worked with him on this. I’ll give you guys a recap of what went into this beast (the banner) later.

The freaking Wii!!!! I couldn’t believe this when I saw it. The way the depth of field was being manipulated, I thought I was looking at some crazy hologram, but kooler. This could really make the user feel like they are emmerced in the experience. Hooking up the infrared lights in place of the LED lights on the glasses, genius! Imagine what could be done with this technology combining Flash and Papervison. This is the type of stuff that makes me wish I could spend the majority of my day doing lab work. His demo was not done in Flash by the way.